2011/05/more-guidance-on-building-high-quality.html If you follow the advice on that page, you will be creating the kind of content Google loves and is looking for. So now that leaves the next step: how to get Google to recognize your content and rank it above the search results of your competitors. Let's go back to Google for their story: This page tells you exactly what Google wants and doesn't want they are looking for, they tell you what NOT to do. Things like spamming links and "creating domains with substantially duplicate content".

Now I have one thing to say about Panda and Penguin. Without Wallis and Futuna Islands Email Listgetting too deep, Panda was designed to filter through excessive duplicate content and spun articles. They have told us for years not to do it. So how can Wallis and Futuna Islands Email List anyone be upset with Google when they are simply enforcing what they have told us for years they don't want us doing? And Penguin - designed to filter results based on not giving value to pages where the inbound links are obviously manipulated or paid for.

Once again, something they have told us not to do. So now that we know WHAT they want, how do we give it to them in such a way that we get the traffic instead of our competition, who might be using manipulate ways to game Google? Before I get into this, let me say this: it used to be very hard to give them what they want, and still get the rankings, especially for a competitive term. But I have found that the new algorithmic changes are working very effectively for eliminated gamed results. Which means that your content has a real chance of getting a higher ranking. In fact, if you look at today's search returns, as opposed to last years' search returns, I think you will find that more and more content pages on smaller sites are coming up.